FroGo, a New Delhi-based frozen supplies product & distribution startup in India, has secured $1.15 million (Rs 9.6 crore) in a seed funding round led by Inflection Point Ventures.
As per the startup, the freshly raised funds will be used to expand its operations (warehouses, visionless stores, and distribution network) wideness 4 cities.
Additionally, the New Delhi-based startup plans to use the funds to develop technology with integrated temperature monitoring. Ritesh Agarwal (Oyo), Ankit Nagori (Curefoods), Faad Network, and Desai Ventures, amongst others, moreover participated in the funding round.
FroGo | Frozen Foods Platform
Founded by Mira Jhala in 2022, FroGo is a New Delhi-based end-to-end zero-temperature loss frozen foods platform that helps in the distribution and retail of frozen foods.
Speaking well-nigh the development, Mira Jhala, Founder of FroGo, stated that with over years of wits running supplies tech businesses, she has seen the growth of the frozen supplies category, with several frozen foods rhadamanthine staples in Indian households.
As per Jhala, consumers are moving towards online buying, and plane manufacturers want to unhook frozen supplies products to the end consumers, but the supply uniting is broken.
Jhala added,
“I see both stress and an opportunity for the frozen foods category. With FroGo – Frozen is delivered Frozen, via an end-to-end zero-temperature-loss platform for frozen foods. We offer consumers a large variety of choices and a wider distribution to manufacturers, hence creating a win-win.”
Mira Jhala, Founder of FroGo
As per the startup, with virtually 15 visionless stores, it clocks over 7000 orders per month for frozen foods. The frozen supplies product & distribution startup plans to expand to 50 visionless stores wideness 4 cities in India.
The New Delhi-based startup aims to have an wide-stretching network of visionless stores wideness the nation with unified distributorship and streamlined operations wideness multiple demand channels, which would strengthen FroGo’s position as a category leader.
Statement from the Investor
Commenting on the development, Ivy Chin, Partner, Inflection Point Ventures, highlighted that with increasing demand for frozen food, there is a substantial market potential requiring significant sustentation in the unprepossessed uniting Industry. Chin stated that the New Delhi-based frozen supplies product & distribution startup is disrupting the frozen supplies ecosystem by addressing the challenges faced by the industry with its temperature monitoring platform.
Chin continued,
“We believe the vision of Forgo will transpiration the perception of the frozen supplies taste in the Indian market and will re-define frozen supplies supply uniting in India in the coming years.”
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